What action options does Valid Email Checker offer for ActiveCampaign? (Tag / Unsubscribe / Delete)

When you choose Clean List Automatically for ActiveCampaign in the verification flow, Valid Email Checker exposes three actions per result category. The dropdown labels in the modal read Keep, Unsubscribe, and Delete. The category list is the same across every integration: Invalid, Disposable, Catch-all, Unknown, and Risky. The ActiveCampaign-specific behavior of each action is what changes.

The three actions in plain terms

• Keep — VEC writes nothing back. The contact stays in ActiveCampaign exactly as it was. Useful when you want to mark a category in your local results without touching production data.
• Unsubscribe — VEC calls the ActiveCampaign API to flip the contact status to Unsubscribed on the list you verified. The contact remains in the database and is still referenced by automations, tags, and historical campaign data, but stops receiving any further marketing sends.
• Delete — VEC removes the contact entirely from the verified list. Other lists in your ActiveCampaign account are not affected (unless the contact appears in only that one list, in which case ActiveCampaign treats it as a full contact removal).

Default settings

The defaults match every non-ConvertKit integration: only the two unambiguously bad categories are enabled out of the box, with the more nuanced ones disabled so nothing silently mutates your contacts.

Click the Use Recommended Settings link in the modal to snap back to those defaults at any point.

What survives Unsubscribe and what does not

• Tags stay attached to the contact through Keep and Unsubscribe. Delete removes the contact, so the tags go with it.
• Custom fields are preserved exactly the same way.
• Automation history — the audit trail of which automations touched the contact — survives Unsubscribe. Delete clears it.
• Deal records linked to the contact are untouched. ActiveCampaign retains deals even after the contact is deleted, since deals are independent objects.

Why "Tag" appears in the title but Keep is the actual label

The title parenthetical is a familiar industry shorthand (Tag/Unsubscribe/Delete) used by other verification tools. Valid Email Checker uses Keep as the no-op label inside the modal because it more honestly describes what happens: nothing. Some verification vendors silently tag every contact with their results; VEC leaves your ActiveCampaign data alone unless you explicitly choose Unsubscribe or Delete. Pair this with the picker covered in how to select a list to verify.

Risky category breakdown

The Risky toggle covers three distinct engine statuses: plain risky, spamtrap, and role_account. Turning Risky on with the action set to Unsubscribe is the safe default for moderate cleanup — spam traps are the most damaging deliverability hazard and you almost always want them off your active sending list.