What action options does Valid Email Checker offer for Constant Contact? (Tag / Unsubscribe / Delete)

Last updated May 20, 2026Integrations

When you pick a Constant Contact list and switch the Valid Email Checker modal to Clean List Automatically, three actions become available per result category. The dropdown labels read Keep, Unsubscribe, and Delete. The category rows match every other integration: Invalid, Disposable, Catch-all, Unknown, Risky. What changes between integrations is what each action means inside the destination platform.

How each action behaves

  • Keep — VEC sends no write request to Constant Contact. The subscriber stays exactly as they were. Tags, custom fields, and historical engagement records are all untouched. Pick this when you want a results report without altering Constant Contact data.
  • Unsubscribe — VEC calls the Constant Contact API to flip the subscriber status to Unsubscribed for the verified list. Custom fields, tags, signup source, and engagement history are preserved. The subscriber stops receiving any further campaigns but stays in the account database.
  • Delete — VEC removes the subscriber from the verified list. Constant Contact retains some compliance audit trail for deleted contacts, but the active record is gone and they no longer count against your contact tier.

Default settings

The defaults are conservative and consistent across every integration. Only Invalid and Disposable are enabled out of the box; the more nuanced categories stay off so a first-time cleanup never silently changes large chunks of your subscriber base.

CategoryEnabled by default?Default action
InvalidYesUnsubscribe
DisposableYesDelete
Catch-allNoKeep
UnknownNoKeep
RiskyNoKeep

Use the Use Recommended Settings link in the modal to snap back to defaults at any moment. The full list-selection workflow that precedes these settings is covered in how to select a Constant Contact list to verify.

What survives Unsubscribe

  • Tags stay attached to the subscriber row.
  • Custom fields (custom contact properties) are preserved.
  • Signup source and date remain on the subscriber profile.
  • Historical campaign engagement (opens, clicks) is kept for analytics purposes.

Delete clears the contact record in the verified list. Constant Contact retains a minimal compliance audit trail, but for practical purposes the subscriber is gone.

Deleted contacts do not free your contact tier immediately
Constant Contact bills based on the highest subscriber count in your billing cycle. Deleting subscribers mid-cycle does not lower your bill for that cycle, only the next one. If immediate cost relief is the goal, time your verification around the start of your billing window.

Why the title says Tag and the UI says Keep

Tag/Unsubscribe/Delete is industry shorthand for the three behaviors a verification tool can take after grading an address. VEC uses Keep in the actual UI because it accurately describes the no-op behavior — nothing gets written. Some vendors silently tag every contact regardless of category; Valid Email Checker leaves your Constant Contact data alone unless you explicitly choose Unsubscribe or Delete on a given row.

The Risky category in Constant Contact

Risky bundles three engine statuses: risky, spamtrap, and role_account. Constant Contact closely monitors sender reputation, so spam traps in particular are worth removing. Enabling Risky with the action set to Unsubscribe protects your reputation without irreversibly losing audit trail.